It’s time to


The world according to Evil Coach

The Evil Strategy Course

Special Halloween Pricing

The Evil Strategy Course

Special Halloween Pricing


If you’ve got this far – you’re obviously aware a good strategy is going to not just feel great – but get you to your happy place fast. 

Do it right and it’ll play to your strengths, have each action do double value, so you get more bang for your buck. 

But how do you create this mythical strategy?

Enter the Evil Plan.

It doesn’t just up your Strategy Game

– it’s a whole new way of playing with your… business.


Here’s everything you need to know:

The Evil Plan is a fortnight of short, sharp, intensive sessions in which you and a cohort of your strategy-curious peers will learn a whole new way of thinking about business strategy, and create your very own strategic Evil Plan.


4 Sessions. 2 Weeks. 1 Very happy ending.

It’s business strategy… so fresh it’ll transform your business.

This is a group program over 2 weeks. 4 x 90 minute sessions to transform your business. 

Do the work – and you’ll have a totally new perspective on your business. We’ll do it together and it’ll get you there fast:


We’ll cover everything from the Warm-Up right through to Aftercare, including:

— Knowing yourself, your business, and your goals

— How to truly get a handle on your avatar

— Taking stock of the assets and tools you have at hand

— Plotting an effective buyer’s journey

— Creating a business plan that makes success inevitable

— Developing the right offer for right now

— Finding and growing your community

— Ethical sales and marketing

— And a whole slew of tactical things, including copywriting, legal basics, and insurance


You’ll walk out the other side seeing the world in a whole new way, feeling completely re-energized and sated. 

You’ll have a crystal-clear understanding of the resources you have at your command and a solid plan to take your own army of eager followers wherever you want to go.


It’s business strategy… as you’ve never done it before.




It will absolutely change the way you do everything going forwards.

And, because we have the same friends – so you’re already in my world – I like doing nice things for nice people…



…you can come to the Evil Plan for just a fraction of the full cost.

…you can come to the Evil Plan for just a fraction of the full cost.

Full price for The Evil Plan is US$2150


 But because I like you… 

For you – it’s just $1499

For you – it’s just $1499

And for a short while you can

take off an extra $666 

666 is the most Evil number, right?

And I adore the human who sent you here, so, before Nov 5th, you can get in with the secret code for $833


Use your secret code and pay only

<gasp> $833 total

You will get so much done. You will be clear and ready for the rest of the year.

Plus – for possibly the first time ever – business strategy will be fun. 

When is it?

We meet four times over two weeks.

You have immediate access to the pre-work as soon as you signup. To get you in the mood.

    Monday November 7, 2022

Access to the recorded course work in the Learning Portal.

The four Live Calls with Evil Coach:

    Wednesday, November 9, 2022

    Friday, November 11, 2022

    Monday, November 14, 2022

    Wednesday, November 16, 2022

All at 2-3.30pm Eastern.  That’s 7 – 8.30pm – UK

Apart from the 90-minute sessions, there’ll be a little homework. Allow another hour or two for that depending how much mulling you’ve already done on your strategy.




* What if I can’t make all the sessions?

Ideally you’ll be there for everything. But I understand life gets in the way. If you can possibly the first three calls, you’ll get the best results.  The final call is for After-Care to mop up any lingering questions.  So if you’re all good with your strategy, then you can safely skip that.

There’ll be recordings of course and you’ll get the worksheets. So you’ll miss nothing if you can’t make all the calls.. 

* Will this be running again?

I’m not going to give you some huge scarcity marketing thing. So yes, you can definitely do this course again. I’ll probably be running it twice a year. And it’ll be live for the next session then running evergreen after that.

Thing is – next time the Evil Plan runs – it will be a whole different beast.

Thing is – it will likely cost a lot more too. The $666 discount is cute and all – but a massive discount isn’t really sustainable. 

Also the group will be much bigger next time – I’ve already lined up heaps of affiliates and over time I’ll only get larger. 

So if you want to get this done now (and it’s strategy – so the sooner the better) and you want a small group and you want it super affordable… then this is the cohort to jump in on. 

If you can swing the dates – do this. Really, you want this. And your business needs this.

* My business is brand new – or been around for ages – or a different kind of special –  will this work for me?

Every business needs strategy – so whichever stage you’re at, you’ll find something useful here.

Plus the course will teach you the exact same method I use with my 1-2-1 clients (though this time there’ll be more innuendo).

Do the work and you’ll end up with a tailor-made strategy for your business.  

* Will we be doing any BDSM?

Nope. This is a strategy course – with a lot of giggling about kink.  And smutty puns.

We’re only here to grow your business. Put everything else away. Particularly that, no-one wants to see you fiddling with that thing in strategy workshop. Not least, you’ll go blind.


So to recap:

This program will never be this price or this boutique again.


If you can make time for the calls – you should do this. 

I honestly haven’t been this excited about an offer in years.

I honestly haven’t been this excited about an offer in years.

Let’s whip your business into shape

Join the Evil Plan Now

It’s time to Dominate the market

Get the Evil Plan Now

And seriously

This program will never be this price or this boutique again.


This is what your business needs. Join now. 



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